In today’s increasingly competitive market and escalating consumer demands, flexible packaging printing types and processes are helping brands create unique images with unprecedented innovation and flexibility. This article will explore a variety of processes such as digital printing, flexographic printing, gravure printing, and photolithography, and reveal their applications and advantages in achieving high-quality products such as printed flexible packaging and printed flexible packaging film.
At the same time, we will also show how Печать Чжунцзя, with its core technology focused on печать чернилами на водной основе, can provide customers with more efficient, environmentally friendly, and personalized flexible printing and packaging solutions, helping you to gain a leading position in the flexible printing packaging industries.
Digital Printing
Digital printing uses inkjet printing technology to print graphic elements directly on plastic or other flexible substrates. Due to its simple operation, even industry novices can quickly get started and gradually realize the digital management of the entire process from design to finished product.
Advantages of Digital Printing
- Low Installation Cost: Only one inkjet printer is required, and the equipment cost is relatively low, which is very suitable for small batches or trial production projects.
- Less Material Waste: Digital printing has a high tolerance rate, and errors are easier to control, thus reducing material waste and ensuring production efficiency.
- High Printing Quality: Even on flexible packaging, digital printing can present complex and fine graphics, meeting high-end customization needs, making it an ideal choice for digital printing flexible packaging.
- Quick Turnaround: The simplified process greatly shortens the production cycle and ensures that orders can be delivered to customers quickly.
Disadvantages of Digital Printing
- High Cost of Large-scale Production: Only one sheet can be printed at a time, which makes it difficult to achieve economies of scale, and the cost of mass production increases significantly.
- Limited Ink Selection: Especially when dealing with special metallic colors or complex colors, the limited ink types may affect the effect.
Flexographic Printing
Flexographic printing uses flexible printing plates, which can flexibly apply water-based or oil-based inks to achieve a variety of graphic printing on flexible packaging. The process performs well in mass production and is suitable for standardized products and low-cost production needs.
Advantages of Flexographic Printing
- Versatility: Ability to adapt to a variety of printing needs, providing customers with a wealth of customized options.
- Fast turnaround: Mature processes and equipment support efficient production and fast order delivery.
- Low tooling costs: Relatively low tooling investment reduces initial production costs.
Disadvantages of Flexographic Printing
- Relatively low print quality: Slightly inferior to digital printing in detail and color reproduction, especially when printing in multiple colors (more than four).
- Poor photo printing: For products that require high-quality photo printing, the image clarity and realism may not be satisfactory.
Gravure Printing

Rotogravure printing engraves the graphics on the printing plate and then uses the printing roller to transfer the graphics to the flexible packaging material. This process is particularly suitable for products such as boxes and stand-up bags and can achieve extremely high image resolution and color depth.
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- High-quality image performance: Engraving technology ensures high clarity of photos and complex patterns, which can easily meet high-end customization needs and is an important process for achieving high-quality output of flexible packaging printing.
- Multi-color printing is barrier-free: Compared with other processes, gravure printing allows the use of more than four colors and can handle complex and multi-level design requirements.
- The long service life of printing rollers: Highly durable rollers reduce the frequency of equipment replacement, which can effectively reduce production costs in the long run.
Disadvantages of Gravure Printing
- High initial investment: The investment in equipment and tools is large, and it is not suitable for small-scale production.
- High threshold for process startup: It is necessary to ensure that the printing volume is sufficient, otherwise the input-output ratio may not be ideal.
Photolithography Printing
Photolithography printing uses lithographic printing plates and oily graphics to transfer graphics to packaging materials after acid treatment. This process is suitable for high-end products with high requirements for smooth color transitions and special coatings.
Advantages of Photolithography Printing
- Excellent printing quality: It can achieve high-precision images and smooth color transitions to meet the design requirements of high-end products.
- Rich color options: More than four colors can be applied, and PMS colors can be added to further enhance the layering of the packaging design.
- Special coating effects: Special coatings with glossy or matte finishes can be provided according to different substrate requirements to increase product-added value.
Disadvantages of Photolithography
- Complicated process and long delivery cycle: There are many process steps, that lead to a longer overall production cycle.
- High tool and minimum order quantity requirements: There are high requirements for initial investment and order size, which limits the flexibility of small batch production.
Process Flow and Design Considerations
Before choosing the right printing process, the design specifications are the most important basis. The design specifications provided by the customer not only determine the choice of printing process but also the quality and effect of the final product. Whether it is digital printing, flexographic printing, rotary gravure printing, and photolithography printing, it is necessary to ensure the accuracy and clarity of the design files to avoid any material waste or design conflicts during the production process.
From pre-printing preparation to cylinder assembly and plate debugging, each step is an important link to ensure that the product meets expectations. The right process can not only ensure the quality of custom-printed flexible packaging but also improve production efficiency throughout the custom flexible package printing process.
Advantages of Water-based Ink Gravure Printing
As a manufacturer with rich experience in the flexible printing packaging industries, Печать Чжунцзя has always been at the forefront of the industry, especially in the gravure printing technology of water-based inks:
- Green Environmental Protection Concept: The water-based inks we use meet international environmental standards, reduce the emission of harmful substances, and provide consumers with safer and healthier product choices. This environmental protection feature has attracted much attention in modern flexible printing and packaging.
- High-precision and High-definition Printing Quality: Water-based inks combined with advanced gravure printing equipment can achieve high-resolution image output, ensuring that each graphic is delicate and vivid, perfectly presenting the unique charm of brand design.
- Advantages of multi-color printing: When dealing with complex designs that require more than four colors, water-based ink gravure printing can still maintain excellent color reproduction and image details, perfectly responding to various high-end customization needs.
- Personalized Customization Solutions: Zhongjia Printing provides customized services from design to production to ensure that customers can obtain unique printed flexible packaging products. Whether it is a small batch trial production or a large-scale order, we can meet customer needs with the shortest turnaround time and the highest quality requirements.
- Stable Production Efficiency: The high production efficiency and durability of gravure printing make mass production economically feasible, helping brands to quickly respond to market changes and customer needs.
Summary
The diverse processes of flexible packaging printing provide a wealth of choices for all kinds of brands. Whether you prefer fast and flexible digital printing flexible packaging or gravure printing for high-quality image output, each process has its unique advantages and applicable scenarios. At the same time, flexographic printing and photolithography printing provide more possibilities in versatility and special effects. With its leading advantage in water-based ink gravure printing technology, Печать Чжунцзя not only ensures high-quality printed flexible packaging film and printed flexible packaging, but also sets an industry benchmark for customers in terms of environmental protection, safety and customized services.
Whether you are pursuing higher quality packaging printing effects or hoping to achieve innovative breakthroughs in the field of flexible printing and packaging, Печать Чжунцзя will be your most trusted partner. Welcome to contact us to learn more about the details of flexible packaging printing technology and customized services, and jointly open a new era of efficient, environmentally friendly and customized packaging printing!