Candy is not only a taste pleasure, but also a medium of visual appeal and brand communication. Well-designed custom candy packaging not only protects the product but also impresses the hearts of consumers. Below is a step-by-step guide to candy packaging. تشونغ جيا للطباعة will explore how to effectively package candy – from material selection to custom printing – and how custom candy bags can enhance your brand appeal.
Step 1: Choose the Right Candy Packaging Type
Choosing the right packaging type is the first step in packaging design.
Common flexible packaging types include:



- Stand-up Pouches: Stable structure, good display effect, zipper can be added, easy to open multiple times.
- Flat Pouches: Compact structure, easy to transport, suitable for displaying brand patterns and information.
- Roll Stock Film: Suitable for automated packaging equipment, efficient and flexible, suitable for large-scale candy production.
Step 2: Determine the Material and Structure of the Packaged Candy
The packaging material not only affects the appearance and texture of the product, but is also directly related to the freshness and safety of the candy.
Common material selection:
- PP (polypropylene): transparent and moisture-proof, good display effect
- PE (polyethylene): strong flexibility, resealable, environmentally friendly and recyclable
- PET: impact resistance, oxygen barrier and moisture-proof, excellent protection
- Composite materials (such as PET/PE or PET/AL/PE): suitable for candies that require a longer shelf life
Surface processing options:
- Glossy: bright and beautiful, suitable for childlike style
- Matte: high-end, low-key, suitable for boutique candies
- Soft-touch: advanced touch, enhance user experience

Step 3: Design Additional Functions
Functional design can improve the convenience of candy packaging and product value:
- Zipper closure: extend the shelf life of candy and facilitate repeated opening
- Easy tear: allow consumers to easily open the package
- Transparent window: display candy and increase the desire to buy
- Hanging hole: suitable for retail display
- Easy tear line/tear sticker: more interesting and interactive
Step 4: Design Color and Pattern
Packaging is a bridge for brand communication. The colors, graphics, and layout of our customized candy packaging bags directly affect consumers’ perception.
Design suggestions:
- Use bright and lively colors to attract children and family consumers
- Use advanced color matching and minimalist style to attract adults or high-end markets
- Design brand logos, stories, and labels into a unified visual language
Launch limited packaging designs for different festivals or events (such as Valentine’s Day, Christmas)
Step 5: Sustainable Development and Eco-Friendly Materials
Consumers are paying more and more attention to environmental protection, and choosing green packaging is the future trend:
- Use recyclable materials (such as PE, single material composite)
- Explore new materials such as biodegradable films or PLA
- Mark environmental protection logos or sustainable concepts on candy packaging
Step 6: Information and Printed Content
Packaging is not only an appearance, but also a carrier of information. Good printed content can build trust and enhance brand value.
Recommended content includes:
- Ingredients and nutritional information
- Allergen tips (such as nuts, dairy products)
- Brand stories or interesting copywriting
- Eating suggestions, pairing ideas or recipe recommendations
- Corporate certification marks (such as ISO, HACCP, green environmental certification, etc.)
Why Choose Zhongjia Printing As Your Candy Packaging Partner?
تشونغ جيا للطباعة has more than 20 years of experience in flexible packaging manufacturing and is a trusted custom candy packaging manufacturer (Custom Candy Packaging Manufacturer):
- High-quality material supply chain: from PP, PET to environmentally friendly materials, everything is available
- Advanced production equipment: fully automatic printing, laminating, slitting, bag making production lines
- Support personalized customization: provide customized size, pattern, structure and functional configuration
- Experienced design team: can assist in designing packaging patterns and brand vision
- Green environmental protection concept: support the use of recyclable and degradable materials, and promote sustainable packaging
- Global export capabilities: serving more than 40 countries, with rich foreign trade experience
Let Zhongjia Printing help you create eye-catching, environmentally sustainable, functional and practical candy packaging to enhance the competitiveness of your products in the market.
Welcome to contact us for packaging design and samples!